Post corona autumn 2021 its time for an update and best practice experience regarding SEO and SERP
Keywords as tags are not used by Google nor Bing.
Sitemap.xml seems to perform poor when your sub pages are calculated lover than main page. E.g 60% wight leaves your subpages never showing.
Content is still king. At least 300 qualitative words per page with encouragement to contact or buy now.
NAP (Name, Address and Phone) still have to be aligned and convergence on all sites and own pages.
For local SEO URL with something like area structure is widely accepted by G and B even with a lot of repeated written crap.
For local SEO URL structure like /AREA/what-your-sell-WHERE seems to rule. Exampe /SJAELLAND/Chrismmas-buffet.out-the house-Ringsted.
particular on Bing and DUCKDUCK Go I have seen result from position 300.000 to number 2 over a couple of days.
All URL should be in lower cases.
Danish ÆØÅ (and space) can be used and is accepted BUT its a pain to make any kind of redirection on APACHE Web server er afterwards.
Speed is King. No slower than 1200 msec. 500 msec or less is better.
Keep the SEO generator simple. Bad experience with “All in One SEO” for WP.
Schema markup language seems to have a positive effect telling what kind of businesses you are selling and in which area, particularly on snippets and info-panel.
Breadcrumbs gives better structure at Goggle even with only a few pages.
Images must be HQ and unique is preferable.
Og: is not tested finished for G,. Await result
ALT IMG Attribute should give better reults. Im not sure.
Right Click protection on WP is no good. It blocks the SEO as the cant make a transfer,